We help car dealers close more deals and keep customers out of default with a bi-weekly payment system that works with how people actually get paid. Zero cost to the dealer. Same-day go-live.
A $800 car payment is a wall. Two $400 payments, pulled on pay day, is a habit. We don't change the loan. We change the rhythm.
We are not a lender. We are not a bank. We are the service that sits between the customer's pay day and the finance company's due date.
RLB Automotive Consultants is a proud agent of Equity4U — the payment service trusted by franchise dealers, independent lots, and Buy Here Pay Here operators nationwide.
We bring the relationship. Equity4U brings the infrastructure. Your customer gets a payment plan that actually fits their life. You get more approvals, fewer repos, and a trade-in that isn't upside down.
Authorized Agent · Equity Payment Service
RLB Automotive Consultants was founded by Rick and Laura Berman — two people who have spent their careers inside the dealer business, not writing about it from the outside. We've worked the desk, run the F&I office, and had the hard conversations with customers who couldn't keep up with a monthly payment that didn't match their paycheck.
We built RLB because dealers deserve a consultant who shows up in person, knows the math, and brings tools that actually move deals off the lot. We're not a call center. We're not a SaaS platform with a chat window. When you work with RLB, you work with us.
Book a demo with Rick or Laura. We'll walk you through a live enrollment, show you the math on a real deal, and answer every question your F&I team is going to ask.
Book your demo →